About Me - Senior Product Designer
Aligning on what to build and actually building it have always been two processes that pull in different directions in most product teams. I noticed it early on, firsthand, after going from studies in systems and service design to shipping front-end code with tight deadlines. But what if that alignment could be fast, practical, and actually enhance the implementation process itself? I've come to see AI as a genuine ally in making that real.
I've worked across enterprise operational platforms handling million-dollar revenue streams for Fortune 500 entertainment companies, B2C gaming platforms with millions of active users, and started out with early-stage startup teams and agencies. The common thread? Figure out the “why” fast, and deliver something testable as soon as possible.
How I Work
As a product designer, I advocate for the importance of targeted research, entity modeling (thinking in real system objects and their relationships, not just screens), and validation through testing before committing to final builds. Modern tooling and AI-assisted workflows keep compressing that whole cycle. But they also present unique opportunities to create previously unattainable levels of alignment between the why and the what, to the level where one enhances the other, leaving time for better decision making and craft. This is an area I am actively exploring.
Craft
I care about the details that make a product feel considered: typography, interaction patterns, spacing, motion. The visual and interaction quality of what I deliver is not an afterthought; it's what builds trust with users and with engineering teams who need to implement it.